How to Balance Tradition & Innovation through Digital Transformation？
Leading the Industry Revolution with Digital Interconnected Ecosystem
Deputy General Manager, Brilliance Auto Sales Co, Ltd.
The Digital Customer Journey Driven by Technologies
+$TBA 高级管理层 上汽大通
Panel Discussion: From an Automaker to a Mobility Service Provider
2018 is the key node for the accelerated transformation of the entire Chinese automotive industry. Vehicle networking, autonomous driving, artificial intelligence, and shared travel are all rapidly iterative. Beginning in 2018, traditional car giants and newcomers to car manufacturing have entered the field of force in these areas. With the change of consumers' concept, the way of travel from point A to point B has already produced different solutions, which means that the automobile industry will face a major turning point, and consumers' travel is rapidly becoming online. Intelligent and shared.
Moderator: Thomas FANG, Global Partner, Roland Berger
Ellis WANG, Chief Digital Officer, ICONIQ Motors CHEN Ping, Deputy Dean of New Technology Institute, BAIC ZHAO Qiang, Chief Strategy & Branding Officer, Singulato
+$刘景林, 新业务战略规划部部长, 吉利
Marketing Evolution in the Digital Economy Era-from an OEM’s Angle
Vice President Marketing, Hozon Auto
+$TBA, 高级管理层, 唯都营销
Data X Tech X Creativity, How to Improve Customer Experience?
Vice President of Marketing, BYTON
Innovation Showcase for Auto Marketing, Tech Solution Providers
Q CHEN, Deputy GM of Advertising Sales, Xiaomi MIUI
Showcase B +$廖锐，搜狗公司精准广告产品部总经理
+$陈宇, 数据研究院副总裁, 极光大数据
Tiger YANG, President, APEX Technologies
GM of Brand Marketing Dept, Bilibili
Panel Discussion：The Future of Automotive Retail & Experience "New retail”is a change in business model by literal meaning, while it is driven by consumer
needs and ideas, and is centered on consumer experience. It is same for “Auto New Retail". All
innovative models can be called "New Retail”in a broad sense, but what they all have in
common is-they must devote to improving consumers' buying experience.