微信图片_20190426183931

Driving New Growth with Digital
March 29, 2019

TimeTopicSpeakers
 +$08:50-09:00
     
09:00-09:30

+$大会开幕致辞

How to Balance Tradition & Innovation through Digital Transformation?

+$赵+$扬
+$副会长, 中国国际贸易促进委员会汽车行业分会

Bruno Lambert
+$全球总裁, 宝沃汽车(确认中)


09:30-10:00

Leading the Industry Revolution with Digital Interconnected Ecosystem

Jingyao
Deputy General Manager, Brilliance Auto Sales Co, Ltd.

10:00-10:30

The Digital Customer Journey Driven by Technologies

+$TBA 高级管理层 上汽大通

+$10:30-10:45

Coffee Break

+$10:45-11:15

+$消费升级下的汽车电商变革

+$谷敏
+$整车事业部总经理, 车享

+$11:15-11:30

Insight Presentation


Insight Presentation
+$张凯
+$商业研究资深分析师, 360

+$脉脉

+$11:30-11:45

Panel Discussion: From an Automaker to a Mobility Service Provider
2018 is the key node for the accelerated transformation of the entire Chinese automotive industry. Vehicle networking, autonomous driving, artificial intelligence, and shared travel are all rapidly iterative. Beginning in 2018, traditional car giants and newcomers to car manufacturing have entered the field of force in these areas. With the change of consumers' concept, the way of travel from point A to point B has already produced different solutions, which means that the automobile industry will face a major turning point, and consumers' travel is rapidly becoming online. Intelligent and shared.

Moderator: Thomas FANG, Global Partner, Roland Berger
—————————————–
Ellis WANG, Chief Digital Officer, ICONIQ Motors
CHEN Ping, Deputy Dean of New Technology Institute, BAIC
ZHAO Qiang, Chief Strategy & Branding Officer, Singulato
+$刘景林, 新业务战略规划部部长, 吉利

13:30-14:00
Marketing Evolution in the Digital Economy Era-from an OEM’s Angle

DENG Ling
GM Branding&PR
Vice President Marketing, Hozon Auto

+$14:00-14:15

+$传统汽车制造商营销的未来(拟)

+$TBA, 高级管理层, 唯都营销


+$14:15-14:45

Data X Tech X Creativity, How to Improve Customer Experience?

Henrik Wenders
Vice President of Marketing, BYTON

+$14:45-15:45
Innovation Showcase for Auto Marketing, Tech Solution Providers



+$14:45-15:00
Showcase A
Q CHEN, Deputy GM of Advertising Sales, Xiaomi MIUI




+$15:00-15:15
Showcase B
+$廖锐,搜狗公司精准广告产品部总经理





+$15:15-15:30
Showcase C
+$陈宇, 数据研究院副总裁, 极光大数据




+$15:30-15:45
Showcase D
Tiger YANG, President, APEX Technologies




+$15:45-16:00

Coffee Break

+$16:00-16:15

Insight Presentation



WANG Xu
GM of Brand Marketing Dept, Bilibili


+$16:15-16:30

       
Insight Presentation
+$TBA
+$高级管理层, NEqual


16:30-17:00




+$17:30-18:00
+$后补贴时代的品牌竞争力(拟)




Panel Discussion:The Future of Automotive Retail & Experience
"New retail”is a change in business model by literal meaning, while it is driven by consumer needs and ideas, and is centered on consumer experience. It is same for “Auto New Retail". All innovative models can be called "New Retail”in a broad sense, but what they all have in common is-they must devote to improving consumers' buying experience.

Liu Ji
+$奇瑞集团开瑞新能源市场与发展中心
+$平台运营中心 总经理


+$赵仁志, 整车事业部副总经理, 车享
+$张天, 营销副总裁, 博郡汽车

+$Joyce GU, 合伙人, MediaMan动线网络
WANG Xu, GM of Brand Marketing Dept, Bilibili
+$叶青, CEO, BITONE比特视界(北京)科技有限公司

  

18:30-21:00

Banquet & Awarding Ceremony



图片12
ADMIC 2019

TraditionalAuto BrandsFAW,SAIC,BAIC ,Daimler,Audi,BMW,Toyota,Nissan,Ford,Public,Jaguar,Land Rover...

New Energy Vehicles:Tesla, BYD, Beiqi New Energy...

Rising Power:Weilai, Xiaopeng, car and home, Baiteng, singularity, Weimar...

 Platform:FAW E-commerce, easy-to-drive, many cars, car enjoy network, Dasheng Technology, Great Wall Haval Mall...

 Media:Car home, Baidu, Sina car, WeChat, Weibo, Tencent, Youku, iQiyi, vibrato...

 MarTech:Microsoft, IBM, Adobe, Oracle, Xiaomi, Keda News, Sogou...