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The global digital economy is accelerating and ICT is becoming an important driver of national economic growth. But as the digital divide widens, the Matthew effect emerges: the stronger the strong, the weaker the weak. To embrace the smart/digital era & seize the new opportunities for development, traditional auto companies have also adopted new technologies to rebuild their business models and innovation, to better serve customers and expand the market through various forms of digital transformation.

China's unique urban transportation challenges, high rate of adoption of mobile internet services, and rapid and aggressive introduction of alternative mobility solutions have combined to make the country a fertile ground for mobility innovation. The automotive industry's business model is experiencing disruption. Mobility needs, previously satisfied through vehicle ownership, are increasingly being served through mobility services with profound implications not only for traditional businesses within the value chain, but also for new entrants – as they compete to deliver services.At the same time, the new business environment needs new marketing ideas -- how to lay out digital integrated marketing strategy under the new business form of automobile? How to find more focused and more effective marketing scenarios, and truly realize the user- centered strategy, and establish an ecological resonance between auto brands and consumers?

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About ADMIC


We provided stimulates open discussions around the digital disruption of the automobile industry, and becomes the networking-hub for innovators, start-ups and established players offering mobility solutions.We will gather the top minds from auto industry to share & discuss the most cutting-edge topics, around 75% of the speakers will come from auto brands & future mobility service providers.
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